Brief: Create a brand experience for Heineken that cuts through the noise
and gets audiences to make fresh connections across boundaries and
borders to make a fresher world and inspire togetherness and joy.
Solution: Blue Monday is the Third Monday of January that is generally known
as the most depressing day of the year. Taking a fresh perspective, Heineken are about
to turn this on its head, by changing it to Green Monday, national day of jokes, fun and
laughter that will really banish those January blues once and for all!
